March 20, 2008 – (Austin, TX) – Aegis Texas Venture Fund II, LP (“Aegis”) is pleased to announce its $2.5 million debt with warrants investment in Seda France, Ltd. ("Seda France") a high end home accessories consumer products company.
About Seda France
Seda France designs, manufacturers, and markets upscale home accessories such as candles and fragrances. With a premium product positioning and a differentiated marketing strategy, the Company sells its own exclusive brand as well as offering private label products to retailers, hotels, and spas such as Ritz Carlton and Barneys New York. With approximately 2,000 current retail outlet customers, the Company and its products are acclaimed by Oprah, Colin Cowie, Domino, Vogue, Cosmopolitan, Lucky, In Style, Bazaar, Better Homes & Gardens, Real Simple, Town & Country, Marie Claire, Southern Living, The Wall Street Journal, New York Times Magazine, and many others.